Vivo CEO Warns of AI Job Losses, But Sees Opportunities

Artificial Intelligence and the Future of Work: Vivo CEO's Perspective São Paulo, Brazil – May 30, 2025 – The rapid advancement of artificial intelligence (AI) is transforming industries worldwide, and the impact on employment is a significant concern. Christian Gebara, CEO of the Brazilian telecommunications giant Vivo, recently shared his insights on this issue in an interview with Jovem Pan News. Gebara acknowledged the potential for job displacement: "We will certainly see a significant loss of jobs due to AI." However, he emphasized that AI is not solely a threat. He pointed out that, much like the calculator did not eliminate engineers but increased productivity, AI will likely reshape roles rather than eliminate them entirely. "Perhaps AI will be much more revolutionary than the calculator itself," Gebara stated, "but we will find a way to coexist and benefit from it." Gebara's comments highlight a nuanced perspective on the AI revolution, suggesting that adaptation and reskilling will be crucial for navigating the changing job landscape.