Boost Revenue Without Raising Costs: Expert Advice for Small Businesses

Jovem Pan News recently hosted Fernando Gorayeb, CEO of Ballena, on their SOSEmpreendedorJP program. Gorayeb shared valuable insights for businesses looking to improve profitability without escalating costs. He provided practical advice to Marcelo Brasilino de Souza, a cocada maker, focusing on innovative packaging and recipe development. "You need to show the situation where the person has the desire to eat, and not just the packaging," Gorayeb emphasized, highlighting the importance of visual appeal and product experience. The segment offers actionable strategies for entrepreneurs in the food industry and beyond, demonstrating how creative solutions can lead to significant business growth.