Nigerian Thrift Store Owner Uses TikTok to Drive Sales

Madam 2k Wears, a Nigerian thrift store owner, is using creative video marketing to promote her business. Her energetic videos, showcasing a large stock of vintage shirts, are gaining traction online. "I don't even need to say anything," she exclaims in one video, showcasing the visual appeal of her merchandise. She promotes a live stream sale, demonstrating the power of social media for small businesses in Nigeria. This approach highlights the growing use of short-form video for e-commerce in the country.