Ghanaian Film Industry: KSM Reveals Crushing Distribution Challenges

Ghanaian Film Industry Faces Distribution Hurdles: An Interview with KSM The Ghanaian movie industry is facing significant challenges, according to veteran actor Kwaku Sintim-Misa (KSM). In a recent interview, KSM highlighted the lack of proper distribution channels as a major obstacle hindering the industry's growth. He contrasted the situation in Ghana with that of Nigeria, where a more developed distribution system allows filmmakers to reach wider audiences and recoup their investments. "You know, we can't compare the film industry in Ghana to the Nigerian one," KSM stated. "The Nigerians have had a much longer time being exposed to filmmaking, and the more you make films, the better you get at it. But here, we don't have that system operating in Ghana for a long time. We lack proper distribution outlets." KSM explained how filmmakers in Ghana struggle to distribute their work, often resorting to outdated methods like selling CDs. This contrasts sharply with the more sophisticated distribution networks in Nigeria. The lack of distribution outlets not only impacts revenue but also limits the exposure of Ghanaian films to a wider audience, potentially hindering the growth and development of the industry. The interview underscores the urgent need for investment in and development of a robust distribution system for Ghanaian films. This will not only help filmmakers achieve financial success but also help promote Ghanaian cinema on a national and international level.