Kenyan Businesses Utilize Television Advertising to Reach Wider Audiences

Homelink Mabati and Global Tilapia: A Look at Kenyan Product Advertising Kenya's business landscape is dynamic, with companies constantly seeking innovative ways to reach consumers. One such example is the recent advertisement featuring Julia Wothaya on Kogi's Corner, promoting Homelink Mabati Factory's roofing products and Global Tilapia's fish. The advertisement, which aired on [Date], effectively utilized the platform to showcase the products and provide contact information for orders. "We wanted to reach a wider audience and showcase the quality of our products directly," said a representative from Homelink Mabati Factory. The advertisement's success is evident in its viewership, with over 1900 views within a day of its release. The use of a well-known personality like Julia Wothaya likely contributed to its appeal. This advertisement highlights the increasing use of television and social media for product promotions in Kenya. The strategy appears to be effective in reaching a large audience and generating interest. The success of this campaign could inspire other businesses to adopt similar strategies.