Celebs Can’t Stop Wearing This Affordable, Under-The-Radar Label
Hailey Bieber and Kendall Jenner are just a few of its famous fans.
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Sold Out: Nara Smith's Sweater Creates Frenzy on TikTok
Nara Smith's fashion choices continue to influence trends, as seen in the recent popularity of a cream-colored oversized Loéil sweater featured in a TikTok video by Julie De Andrade (@juliedeandrade). The 'Dulov Sweater', priced at $192.00, has sold out, indicating significant demand. De Andrade's video, which stitches Smith's original content, highlights the sweater's flattering shape and how it complements Smith's style. The video's popularity, with 19,000 views and 83 saves, reflects the ongoing interest in Smith's fashion choices and the desirability of the Loéil sweater. This incident underscores the power of influencer marketing and the impact of social media on fashion trends. The high demand for the sweater, despite its price point, suggests a strong market for high-quality, stylish clothing items promoted by influential figures. The Loéil brand might consider restocking the sweater or introducing similar styles to capitalize on the current demand.
