TikTok Trend Baffles Collector: Why Are Labubu Plushies Suddenly Everywhere?

In a recent TikTok video, a young woman named Kaya (@kayalovesaliens) voiced her confusion about the sudden popularity of Labubu, a line of plushies. "I have no idea what's going on with this Labubu craze," she stated in the video. Kaya compared Labubu to her own collection of Sunny Angels, noting that while she appreciates the collecting aspect of both, she finds Labubus "not cute" and significantly larger than the Sunny Angels. Her comments highlight a common question among social media users: why do certain trends take off so rapidly? The video, which has already garnered 528 views, suggests that the Labubu phenomenon may be a mix of genuine appreciation and the simple power of social media trends. Kaya's observation that "trends like this just explode out of nowhere" captures the unpredictable nature of viral sensations.