Undercover Investigation Exposes Dangers of 'Sephora Kids' Skincare Trend

The "Sephora Kids" Trend: An Investigative Report California is grappling with a concerning trend: young girls, influenced by social media, are using skincare products designed for adults. CBS News California Investigates Correspondent Julie Watts conducted an undercover experiment, sending her daughter and classmates to purchase products. The results were alarming. Many products, marketed with bright colors and appealing names like "Strawberry Smooth Salicylic Serum," contain retinol and alpha hydroxy acids. According to Dr. Smita Awashti, Director of Pediatric Dermatology at UC Davis Health, these ingredients can cause irritation and harm young skin. "These sorts of products are meant for peeling the skin, you know, mature skin could use that," Dr. Awashti explained. The experiment revealed that despite the skincare industry's claim that they don't market to children, the packaging and marketing heavily targets young consumers. A recent bill in the California State Capitol aimed to prevent the sale of such products to minors but ultimately failed. The video highlights the ethical concerns and the need for clearer labeling and regulation to protect children's skin.