Her Campus
For These Sorority Women, Going Viral On RushTok Wasn't A Fluke. It Was Strateg…
What does it take for a sorority to go viral on RushTok? These CofC sorority women share their classroom-informed strategies and real-world marketing…
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College of Charleston Kappa Delta Sorority's Energetic Rush Week Finale
Charleston, SC – The Kappa Delta sorority chapter at the College of Charleston recently marked the conclusion of its "work week" with a high-energy, synchronized dance performance, captured in a widely shared video. The event, a key component of the sorority's recruitment efforts, took place on a verdant lawn on campus, flanked by historic buildings and shaded by iconic Charleston trees. Dozens of young women, all members of the Zeta Sigma chapter of Kappa Delta, participated in the routine, dressed uniformly in black tops and camouflage-patterned bottoms. Their coordinated movements and visible enthusiasm were designed to showcase the chapter's unity and spirit to potential new members (PNMs). A representative from the chapter, who wished to remain anonymous, stated, "Our last day of work week was such a success! We're incredibly excited to meet all our potential new members soon." The video, uploaded on August 14, 2025, quickly garnered significant attention online, accumulating over 300,000 views and 16,000 likes. It highlights the vibrant social aspect of college life and the structured yet spirited nature of sorority recruitment processes. The College of Charleston, known for its picturesque campus and active student life, frequently sees such events as part of its annual academic calendar. This public display of camaraderie and excitement serves to attract new students to Greek life, emphasizing community and shared experiences.
