Le Point
Influencer sans montrer son visage ? La tendance qui explose sur TikTok
Alors que les réseaux sociaux ont longtemps célébré l’hypervisibilité, une nouvelle génération d’influenceurs bouscule les codes en cultivant l’anony…
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The Rise of 'Faceless' Content: How Creators Build Brands Without Showing Their Faces
Paris, France – A burgeoning trend in digital content creation is gaining traction, allowing creators to build substantial online presences without ever revealing their faces. One such creator, known as 'keepinupwithcoco,' recently offered a behind-the-scenes look at her daily routine, demonstrating how she produces engaging lifestyle and beauty content while maintaining anonymity. The video showcases a meticulously organized process, from setting up a smartphone on a tripod for filming to unboxing various beauty products and arranging them for reviews. The creator is seen preparing meals, organizing her kitchen with aesthetically pleasing storage solutions, and diligently editing her videos on a laptop. A brief glimpse of an 'Amazon Influencers' authorization screen suggests the commercial aspect of her endeavors, highlighting how creators can monetize their content even without a visible persona. This approach to content creation resonates with many aspiring digital entrepreneurs who seek to share their passions and expertise online while prioritizing privacy. The 'faceless' model emphasizes creativity, production quality, and niche appeal over personal branding, proving that compelling content can thrive regardless of the creator's visibility.
