From Shark Tank Fail to TikTok Fame: The NeuroGum Story

NeuroGum's TikTok Triumph: From Shark Tank Rejection to Viral Success NeuroGum, a Vitamin B12 energy gum, recently achieved viral success on TikTok Shop despite being rejected by investors on Shark Tank. The product, known for its refreshing peppermint flavor and sugar-free formula, has seen a surge in popularity thanks to influencer marketing. Kelly Krugerbrooks, a TikTok influencer, enthusiastically endorses the product in a recent video, highlighting its energy-boosting effects and the unique ingredients, including B12, caffeine, and L-theanine. "It's got energy, it's got caffeine, it's got taurine and B vitamins," she says in the video. The video's success underscores the growing power of social media in product launches and the potential for brands to bypass traditional funding routes. The unexpected success of NeuroGum serves as a compelling case study for businesses looking to leverage the power of TikTok and influencer marketing.