TikTok Made Me Buy It: Kulfi Beauty's Cream Eyeshadow Is a Viral Hit

Kulfi Beauty's Cream Eyeshadow Takes TikTok by Storm: A Review On May 31st, 2025, beauty influencer kellylkruger (@kellylkruger on TikTok) posted a video review of Kulfi Beauty's cream eyeshadow in the shade Bronze Brocade. The video quickly gained traction, accumulating 567 views within hours. Kruger's review focused on the product's ease of application and impressive pigmentation. "These are the easiest one and done eyeshadow pots," she stated in the video. The product's convenience and high-impact color seem to resonate with viewers, as evidenced by the positive comments. While the video itself is short, the positive response and the product's potential appeal to a larger audience suggest a potential news story. The review highlights a specific product within a growing market, offering insights into consumer preferences and trends in the beauty industry. The video's success on TikTok also reflects the platform's influence on product discovery and purchasing decisions.