TikTok Exclusive: L'Oréal's New Lip Oil Causes a Frenzy

L'Oréal Paris Launches Exclusive TikTok Shop Lip Oil: A Beauty Influencer's Review L'Oréal Paris has released a new PH Adaptive lip plumping oil, exclusively available on TikTok Shop. Beauty influencer kellylkruger (@kellykrugerbrooks) recently reviewed the product in a TikTok video. Her review highlights the unique applicator, describing it as having "massaging beads." She also praised the product's moisturizing and plumping effects and 24-hour hydration. "It's plumping," she stated, "you definitely feel the plump, like I could feel the cooling, plumping sensation." The video showcases the product's various shades and its application on the influencer's lips. The exclusive TikTok Shop launch is a strategic move by L'Oréal Paris to tap into the platform's growing e-commerce capabilities. This shows how brands are using social media influencers to reach a wider audience and drive sales.