Activewear Marketing on Social Media: A Case Study of KMIY's Short-Form Video Strategy

While this video is primarily an advertisement, it could be incorporated into a larger article about the growing popularity of short-form video marketing for activewear brands. The article could analyze the effectiveness of the video's use of music, dance, and social media trends to reach its target audience. It could also examine the broader trend of using social media influencers to promote activewear. For example, the article could quote a marketing expert on the effectiveness of the video's approach. It could also examine the brand KMIY's overall marketing strategy and its success in using social media. The article could conclude with a discussion of the future of activewear marketing in the digital age.