Clickbait Curse: Social Media Video Prompts Questions About Superstition and Online Marketing

A short video clip circulating on social media platforms has sparked interest, and some concern, due to its use of clickbait and its subject matter. The video, originating from France and featuring a scene from what appears to be a Russian or Ukrainian melodrama, depicts two women discussing the absence of a groom at a wedding. One woman, the bride's friend, suggests the groom's absence is due to a curse placed upon the bride. The video's creator, known only as 'kinodom_365,' directs viewers to a Telegram channel for more information, a tactic often associated with clickbait. This raises questions about the ethics of using superstitions to generate engagement and the potential for misleading viewers. While the video itself is brief, it highlights broader trends in online video marketing and the use of folklore in popular culture. The cultural context surrounding such beliefs in the region of origin could be a point of further investigation.