Meet Painted by Esther, the Genius Behind TikTok’s Viral Blush Movement
PS chatted with makeup artist Esther Edeme about her viral blush technique and favorite makeup products for stars like Olandria Carthen and Naomi Cam…
In the rapidly evolving landscape of digital beauty, a compelling new trend has emerged, captivating makeup aficionados globally: the "pink blush full glam" aesthetic. This burgeoning style was recently brought to the forefront by prominent beauty influencer KKAÖ by KKB, who unveiled a highly popular tutorial showcasing her unique interpretation, inspired by the celebrated artist 'Paintedbyesther'. Uploaded on August 20, 2025, the video quickly became a sensation, garnering over 163,800 views, 13,100 likes, and 4,414 saves. These impressive statistics underscore the significant public interest in both the specific makeup technique and the creator's influential presence within the beauty community. KKAÖ by KKB meticulously guides her audience through the intricate application process, prominently featuring her own KKAÖ Beauty product line. The tutorial highlights the strategic use of the KKAÖ Beauty Sunsculpt Bronzing Stick in 'Brown Sugar' and the Jelly Liquid Blush in 'Berry Passionfruit', alongside other essentials such as setting powder, a multi-face trio blush, and a highlighter palette. The video's fast-paced editing and an upbeat musical backdrop transform the detailed makeup routine into an engaging visual narrative. The comment section reveals an active and eager audience, with numerous requests for more in-depth content, including tutorials for lash application, lip combinations, and a slower, more comprehensive version for her YouTube channel. This high level of viewer engagement not only illustrates the tutorial's immediate impact but also solidifies the creator's role in shaping contemporary beauty trends and driving product interest among her dedicated followers.
PS chatted with makeup artist Esther Edeme about her viral blush technique and favorite makeup products for stars like Olandria Carthen and Naomi Cam…
