Balancing Social Media: A Craftswoman's Dilemma

Grodno, Belarus – A local craftswoman, kotiniti, is facing a common dilemma for small business owners: how to effectively use social media to showcase her work without overwhelming her followers. Kotiniti, who creates custom-knitted nightlights, recently received feedback from a client questioning why she doesn't post every item she makes. "She said I didn't post her order to my stories, implying the work wasn't good enough," Kotiniti shared. This prompted Kotiniti to create a video showcasing her work and asking her followers for advice. The video highlights the challenges of balancing showcasing all creations with maintaining audience engagement. This situation reflects the broader issue for many small businesses using social media. Finding the right balance between consistent content and avoiding overwhelming followers is crucial for success.