YG Under Fire: Blackpink's Comeback Delayed, Babymonster Overshadowed?

YG Entertainment Faces Criticism Over Blackpink Comeback and Babymonster's Promotion Seoul, South Korea – A recent TikTok video has sparked discussion about YG Entertainment's management practices, focusing on the handling of Blackpink's highly anticipated comeback and the promotion of their new girl group, Babymonster. The video, which has garnered 355 views in less than 24 hours, argues that YG prioritizes short-term financial gains over long-term artist development. "Guys, let's talk about YG's recent announcement video. First of all, he barely talked about Blackpink's comeback, except to say he'll announce it soon, which he says every day." says the TikToker, known as ksss.220. The author points to Blackpink's upcoming world tour as evidence of YG's exploitative practices, questioning why a comeback hasn't been announced despite the tour's proximity. Furthermore, the video criticizes the perceived lack of promotion for Babymonster, a group with considerable talent, expressing fear that they will be overshadowed by another newly debuted group. The video's analysis raises concerns about the pressures and challenges faced by K-pop artists and the business decisions that can impact their careers. While the claims are based on the author's interpretation, they highlight a recurring debate within the K-pop fan community regarding fair treatment and sustainable growth within the industry. The situation underscores the complexities of the K-pop industry and the ongoing conversation about ethical practices in artist management.