Taylor Swift's 'The Life of a Showgirl' Midnight Release Draws Crowds to Target Stores

On October 3, 2025, Target stores across the United States hosted a midnight release event for Taylor Swift's exclusive album, 'The Life of a Showgirl.' Fans, known as 'Swifties,' flocked to locations to be among the first to acquire the special edition vinyl. The album, exclusive to Target, features a 'Summertime Spritz Pink Shimmer Vinyl,' a poem from Taylor Swift, a giant 24" x 36" double-sided poster, and unique photos. Many attendees received numbered 'Admit One' tickets to manage the release, indicating the high demand for the artist's latest offering. The event underscored the continued strong connection between Taylor Swift and her dedicated fanbase, as well as the significant role of exclusive retail partnerships in music distribution.

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Swifties turned Target into the ultimate midnight party last night

Exclusive vinyls, friendship bracelets, and a countdown to Taylor’s 12th album.