Warsaw Confectionery Goes Viral Thanks to a Tower of Macarons

A confectionery in Warsaw is gaining popularity after a short video featuring its macarons went viral. The video, shot at a recent business event, shows a woman proudly displaying a tower of colorful macarons. "They make the most delicious macarons in Warsaw," she says, adding that each one costs 12 zlotys. This unexpected viral moment has brought significant attention to the confectionery, highlighting the power of social media marketing. The event itself remains largely unidentified, but the video's popularity suggests a broader interest in unique Polish businesses and treats.