Hailey Bieber Sells Rhode Skincare Brand for $1 Billion

Hailey Bieber's Rhode skincare brand, launched in 2022, has been acquired by e.l.f. Beauty for an estimated $1 billion, according to Business of Fashion. The brand's rapid growth, fueled by the popularity of its lip gloss and a minimalist aesthetic, has made it a significant player in the accessible skincare market. "I found an innovator with my same vision," Bieber said in a statement. The deal is expected to close before the end of the year. This acquisition marks a major milestone for both companies and underscores the increasing value of influencer-driven beauty brands.