Canelo Álvarez: From Humble Beginnings to a $400 Million Boxing Empire

Canelo Álvarez: From Popsicles to a $400 Million Boxing Empire Mexican boxer Canelo Álvarez has achieved phenomenal success, not only in the ring but also in the world of business. His recent $400 million contract with a Saudi Arabian promoter is a testament to his strategic thinking and business acumen. The deal, which covers four fights, represents an unprecedented level of earnings in boxing. Canelo's journey is particularly inspiring. He started from humble beginnings, selling popsicles in his neighborhood. His manager, Richard Schaefer, stated in an interview that "Canelo is not just a beast in the ring, he's a genius in business." Schaefer, who has known Canelo since he was 17, also commented on Canelo's ability to make smart investments and build a strong brand image. This contract places Canelo among the highest-paid athletes in history. The video also explores the upcoming fight against Terence Crawford, which Schaefer predicts will be one of the biggest fights in boxing history. Canelo's success is a powerful example of how hard work, dedication, and smart business decisions can lead to extraordinary achievements.