Agronomist Highlights Authentic Social Media Strategies for AgriFoodTech

Santiago, Chile – Agronomist Sandra Zolezzi recently shared insightful advice on leveraging social media for businesses in the AgriFoodTech sector during an interview on La Metro's "Ecosistema Agrifoodtech" radio program. Zolezzi stressed the importance of authenticity, stating, "Many companies focus too much on the product, but that doesn't always translate to daily interaction with people." She emphasized the need for businesses to connect with their audiences on a personal level, building relationships and telling their stories. This approach, she noted, is particularly important for younger generations. Zolezzi also highlighted the challenges faced by older generations in embracing social media, but emphasized the positive potential it holds for all. Her advice offers valuable insights for companies seeking to improve their social media strategies and build stronger connections with their customers. The interview is a testament to the growing importance of authentic communication in today's digital landscape.