Caja Arequipa Honors Peruvian Mothers' Resilience in New Campaign

Caja Arequipa's heartwarming video campaign, "Mamá, gracias a tu fuerza seguimos adelante," celebrates Peruvian mothers' resilience. The campaign showcases the daily struggles and triumphs of entrepreneurial mothers in the face of economic uncertainty. One mother, interviewed for the video, shared, "Even in the darkest days, there's always a light that pushes us forward." The campaign's emotional impact has resonated with viewers, generating positive feedback and highlighting the importance of supporting women-owned businesses. This campaign is a testament to the power of mothers and the role of financial inclusion in transforming lives.