
TikTok's EmprendeEnTikTok Program Launches in Peru: $25,000 Up for Grabs
TikTok Launches EmprendeEnTikTok in Peru, Offering $25,000 to Entrepreneurs TikTok's EmprendeEnTikTok program has arrived in Peru, marking its first expansion outside of Mexico. This initiative offers Peruvian entrepreneurs free workshops and the chance to win up to $25,000 in seed funding. The program, running from August to October, covers crucial business areas such as finance, legal matters, and marketing. \"Peru is key, and TikTok knows it,\" stated the video's narrator, highlighting the program's significance for the Peruvian entrepreneurial landscape. Laura Reyna, TikTok's Public Policy Manager, confirmed the program's response to the community's requests, stating, \"Peruvians raised their hands and said, 'I want to be a part of this!'\" The program's two-stage structure—masterclasses and personalized mentoring—aims to equip entrepreneurs with the skills and resources needed to succeed. The deadline for applications is July 15th, 2025. This initiative underscores TikTok's commitment to supporting small and medium-sized businesses in Peru and empowering the next generation of entrepreneurs.