“The SPF 50 you’re applying is SPF 4”: Study tests 20 popular sunscreens with SPF 50. But 16 of them failed
A new study led by the consumer group CHOICE found that sixteen of twenty leading sunscreen brands falsely advertised SPF 5O protection.
A recent consumer report from CHOICE magazine in Australia has revealed that a significant number of sunscreens marketed as SPF 50+ failed to meet the claimed protection level. The report tested 20 sunscreens, with 16 falling short of the standard. Beauty influencer Liah Yoo discusses the findings, highlighting the case of Ultra Violette's Lean Screen, which despite containing a high percentage of zinc oxide, only achieved an SPF of 4. "This really uncovers the variability and inconsistency of SPF testing," says Yoo. Ultra Violette has since published statements and test results on their website to address the concerns. The discrepancy highlights the need for greater transparency and standardization in sunscreen testing and labeling, emphasizing the importance of careful product selection for consumers.
A new study led by the consumer group CHOICE found that sixteen of twenty leading sunscreen brands falsely advertised SPF 5O protection.