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Best Online Marketing Campaigns: Top Strategies for 2025
Discover 10 of the best online marketing campaigns from recent years. Learn what made them succeed and find ideas to boost your own marketing results.
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Liquid Death's "Pure Sugar" Ad Campaign Satirizes Soda Industry, Highlights Sugar Content
Liquid Death, the unconventional sparkling water brand, has launched a new advertising campaign that takes a satirical jab at the long-standing marketing strategies of major soda companies. The campaign features a fictional product called "Pure Sugar," presented as a dehydrated soda, with models and even a child enthusiastically promoting its consumption. This approach mirrors classic soda advertisements, complete with attractive individuals endorsing the product. However, the video quickly pivots to reveal the models' true sentiments, showing them expressing confusion and reluctance towards consuming a product that is essentially pure sugar. One model states, "Personally, I don't drink soda," while another questions, "Why would I want 70 grams of sugar?" The campaign then transitions to directly compare the sugar content of popular, pixelated soda brands with Liquid Death's own flavored sparkling waters. The visual comparison highlights a stark difference, with traditional sodas displaying significantly higher sugar grams (e.g., 63g, 70g, 73g) compared to Liquid Death's 4g per serving. This marketing strategy aims to draw attention to the high sugar levels in conventional sodas and position Liquid Death as a healthier, more transparent alternative. The brand, known for its edgy and often humorous campaigns, continues to challenge industry norms by directly addressing consumer health concerns while maintaining its distinctive brand voice.
