Pop Mart's Labubu Toys: From $32 to $1000+

Pop Mart's Labubu Toys Take Australia by Storm Pop Mart, a Chinese toy company, is experiencing phenomenal success in Australia, driven largely by the popularity of its Labubu collectible line. These unique, gremlin-like plush toys, retailing at just $32, are now fetching prices exceeding $1000 on resale websites. The video showcases the frenzy surrounding Labubu, with the presenter noting, "These dolls are so popular that even though they retail at $32, if you can't line up at 3 AM in the morning and get your hands on a rare collectible, you have to head over to resale websites where prices go for over $1000." This surge in demand is attributed to celebrity endorsements, with Lisa from Blackpink, Dua Lipa, and Rihanna all spotted with Labubu toys, boosting their popularity significantly. Pop Mart's rapid expansion in Australia, with 11 stores and up to 20 robo-shops already established since its 2023 launch, further underscores its market dominance. The company's success demonstrates the power of unique product design and strategic celebrity marketing in driving consumer demand and building a strong brand presence in a new market.