Olivia Dunne's Invisalign Ad: A Strategic Marketing Play?

Invisalign's latest campaign features LSU gymnast and Sports Illustrated model Olivia Dunne. The advertisement, released on June 4th, 2025, uses a series of short clips showing Dunne in various situations, emphasizing her confident smile. "Face card never declines with an Invisalign smile," Dunne states in the video description. The campaign leverages Dunne's large social media following to promote the product, highlighting the connection between confidence and a healthy smile. The video's success will be measured by its engagement metrics, which will inform future marketing strategies. The use of a well-known personality in the athletic and modeling worlds demonstrates a strategic approach to reaching a broad audience. The campaign's effectiveness in driving sales and brand awareness remains to be seen but early engagement suggests potential.