Loewe, Jacquemus и новая эра моды: как TikTok перевернул люксовый мир?
4. В эпоху TikTok люксовый мир больше не про дистанцию и пафос — он про танцы и мемы. Рассказываем, как платформа изменила правила игры.
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LOEWE x Polly Pocket: A Nostalgic Collaboration Takes Center Stage
A new collaboration between LOEWE and Polly Pocket has resulted in a unique fashion piece. Mathilda, a social media influencer, showcased the outfit in a short video. The ensemble, a lime green pleated skirt and a pink cropped top, is inspired by the iconic toy dolls. "The square-line pastel hues top and skirt are inspired by the Polly Pocket toy dolls and crafted with a leather molding technique," Mathilda explains in the video. The collaboration highlights the blend of high fashion and nostalgic childhood memories. The video, though short, has generated considerable interest online, suggesting a potential for broader appeal in a fashion context.
