ZetaDisplay
Exploring the Future of FOOH (Fake Out of Home) Advertising | ZetaDisplay
You’ve heard of DOOH (Digital out of Home) advertising, but have you heard about FOOH advertising? In an age where digital landscapes have blurred th…
12
695
223
42k
Maybelline's Viral AR Mascara Campaign Transforms London's Landmarks
London, UK – Maybelline New York has launched an innovative augmented reality (AR) advertising campaign across London, captivating commuters and pedestrians alike. The campaign features striking digital effects that integrate seamlessly with iconic city elements, creating a memorable visual experience. In one notable activation, a London Underground train is depicted with exaggerated eyelashes, appearing to interact with a colossal 3D Maybelline mascara tube and brush displayed on a subway platform wall. As the train moves, the AR effect simulates the application of mascara, drawing attention to the brand's product. Another segment of the campaign shows a classic red double-decker bus navigating a London street. As the bus passes a building, a giant 3D mascara tube appears affixed to the structure, with the bus seemingly acting as the brush, completing the illusion of product application. This creative approach leverages AR technology to transform everyday urban scenes into dynamic advertisements, generating significant public interest and engagement. The campaign highlights Maybelline's commitment to innovative marketing strategies, making its mascara products a talking point across the city.
