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Long John Silvers is Making An Absolutely Wild Move
Long John Silver's went out on a limb with a new logo and rebrand focusing on chicken instead of its famous fish.
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Long John Silver's Mascot Embraces Modern Tech, Orders Chicken at Kiosk
In a playful marketing initiative, the Long John Silver's mascot was recently filmed engaging with a self-order kiosk at one of the brand's restaurants. The pirate-themed character was seen enthusiastically navigating the digital menu to place an order, likely for the chain's popular golden chicken. This lighthearted appearance is part of a broader campaign by Long John Silver's to connect with its audience and highlight the convenience of its ordering systems. A brand spokesperson stated, "Even our legendary pirate captain can't resist the allure of our golden chicken, and he appreciates the ease of our new kiosks!" The video, which quickly gained online attention, serves as a testament to the brand's efforts to innovate its customer experience while maintaining its iconic identity.
