Instagram Carousels Now Outperform Reels: Expert Tips for 2025

Instagram Carousels Outperform Reels in 2025: A Social Media Marketing Tip Argentina-based entrepreneur mentor Romi recently shared insights into the changing landscape of Instagram engagement, revealing a significant shift in reach between Reels and carousels. Since the start of 2025, she's observed a considerable decline in the reach of her Reels, while carousels have seen a dramatic increase in views and engagement. "Before, Reels would go viral quickly," she explains, "but since the start of 2025, they've started to plummet." Romi attributes this shift to the algorithm's prioritization of content that is easily digestible and shareable. She recommends that businesses and influencers focus on creating carousels that offer valuable tips, how-to guides, or other easily digestible pieces of information. She also suggests incorporating trending audio to further boost engagement. This change highlights the importance of staying adaptable in the ever-evolving world of social media marketing. By focusing on creating high-quality, easily shareable content, businesses can maximize their reach and engagement on Instagram and other platforms.