TikTok Virality: Hashtags or Engaging Content?

TikTok Virality: Is It All About Hashtags? A recent TikTok video by Romi (@Lookeo tu perfil) sparked a discussion about the role of hashtags in achieving viral success on the platform. Romi, a mentor for entrepreneurs and community manager, argues that while hashtags are useful for SEO and audience targeting, they aren't the key to virality. "Hashtags are for positioning your content," she explains in the video, "not for making it viral." Instead, Romi emphasizes the importance of creating engaging and high-quality content that naturally resonates with viewers. She suggests that focusing on reaching a specific audience interested in your content is more effective than aiming for broad virality. This approach aligns with broader discussions about authentic engagement and strategic content creation on social media.