Shark Tank's Lori Greiner Warns Entrepreneurs: Prepare for Viral Success or Risk Failure

In a world where going viral is the ultimate business dream, many entrepreneurs overlook the crucial element of preparation. Lori Greiner, a renowned investor from ABC's Shark Tank, recently highlighted this critical oversight in a short video. Greiner's advice is simple yet profound: "Test, test, and test again." She notes that many businesses she's invested in have experienced significant setbacks due to a lack of preparation for sudden demand surges. "Their websites crash," she explains, "because they never tested it if it could handle a surge." This lack of preparedness leads to lost sales and frustrated customers. Greiner's message is a timely reminder that success requires more than just a viral moment; it demands meticulous preparation and rigorous testing to ensure a business can handle the pressure of increased demand. By focusing on preparedness, businesses can transform a viral moment into a sustainable success story.