Colombian Music Star Fer Ariza on Industry Pressures: 'The Bar is Very High'

The Colombian music industry is known for its high standards and fierce competition. Fer Ariza, a rising star in the genre, recently sat down with LOS40 Colombia to discuss the realities of his career. "The bar in Colombia is very high," Ariza confessed, reflecting on the challenges he and other artists face. He compared his experience to that of Beele and Kapo, noting the significant pressure to constantly perform and innovate. Ariza also discussed the importance of strong marketing and promotion, highlighting the intense effort required to achieve success. His comments offer a valuable insight into the dedication and resilience needed to thrive in the competitive Colombian music scene, suggesting a positive outlook for aspiring artists who are willing to put in the work.