Louis Vuitton's Summer Beach Campaign: Effortless Style and Relaxed Luxury

Louis Vuitton's Summer 2025 Collection: A Focus on Relaxed Luxury This summer, Louis Vuitton is focusing on relaxed luxury, as seen in their latest advertising campaign. The campaign features a series of short videos showcasing their new collection in various idyllic settings. One video, filmed on a sunny beach, shows a man relaxing in a beach chair with a new Louis Vuitton bag. The bag's design is subtly highlighted against the calm backdrop. The campaign's overall message is one of effortless style and summer relaxation. "We wanted to convey the feeling of carefree summer style," says a spokesperson for Louis Vuitton. "The collection is designed to be both luxurious and comfortable, perfect for those long summer days."