Young Enthusiasts: The Rise of Kids in Skincare Hauls

A recent online video showcases a young girl unboxing her latest skincare purchases from Sephora, highlighting a growing trend among children and pre-teens. In the video, the child enthusiastically presents an apple-scented hand sanitizer, a Laneige lip sleeping mask, and a Glow Recipe watermelon night treatment. She demonstrates the application of the lip mask and the night treatment, sharing her excitement about the products. This video reflects a broader phenomenon of "Sephora Kids," where younger consumers are increasingly engaging with advanced skincare routines, often influenced by social media. Experts suggest this trend raises questions about age-appropriate beauty consumption and the potential impact of marketing on young audiences.

CBC

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