Ghanaian Businesses Turn to WhatsApp for Targeted Promotions

Local Businesses Utilize WhatsApp for Promotions in Ghana Ghanaian businesses are increasingly leveraging WhatsApp for promotional campaigns, offering deals and services directly to potential customers. A recent video advertisement exemplifies this trend, showing various scenes with a prominent overlay stating, "Drop your WhatsApp number now for 3000cedis." While the video's production quality is basic, it highlights the growing use of this communication platform for targeted marketing. This approach allows businesses to bypass traditional advertising methods and directly engage with prospective clients via a widely used messaging app. The effectiveness of this strategy remains to be seen, but it reflects a broader shift towards digital marketing in the Ghanaian business landscape. Further research is needed to determine the overall impact of such campaigns on consumer behavior and market trends.