Swimwear Entrepreneur's Honest Launch Day Confession: Zero Orders, and a Lesson Learned

In the competitive world of online business, the launch of a new product is often portrayed as a glamorous event. However, the reality can be vastly different. Everly Maev Swim, founder of Maev Swimwear, recently shared her experience of launching her business, revealing a stark contrast between expectation and reality. "Launch day didn’t go to plan… we didn’t get any orders," she confessed in a recent video. This candid admission highlights the challenges faced by many entrepreneurs. Everly's video serves as a reminder that the seemingly effortless success stories often seen online rarely reflect the hard work, setbacks, and strategic planning required. The video has gained significant traction, highlighting the resonance of her honest account with her audience. Her experience underscores the importance of marketing strategies and preparation in achieving a successful product launch.

Newsweek

2 months ago

Gen Z woman launches new business but it doesn't go to plan

"Starting a business is often glamorized, but the truth is, it's hard," Everly, 23, told Newsweek after launching her swimwear brand.