Sydney Swimwear Founder Details Influencer Collaboration Strategy

Sydney Entrepreneur Seeks Collaborators for Swimwear Brand Maev Swim Sydney, Australia – Everly, the owner of the emerging swimwear brand Maev Swim, is actively seeking collaborations with influencers as she works towards her weekly goal of sending out 10 PR packages. In a recent update, Everly shared insights into her current marketing strategy, focusing on gifting products in exchange for exposure rather than paid partnerships. "My goal was to send out 10 [PR packages] this week, and we currently have two so far," Everly stated. She acknowledged the challenge of securing collaborations without a budget for paid endorsements, noting that many influencers are accustomed to compensated work. Despite this, she expressed gratitude for the positive responses received. Everly highlighted two recent orders, both containing the "Aliyah top, the Victoria top, the Charlotte bottoms, and the Zena bottoms," with one destined for Bondi and the other for France. She personally writes notes for each package, expressing appreciation for the support. Everly encourages individuals comfortable showcasing swimwear to reach out for potential collaborations.