TikTok's Algorithm Serves Up a Surprise: Why a Business Strategist's Feed is Full of Hip Pastors

TikTok Algorithm Mystery: Why Are Hip Pastors Showing Up in My Feed? A business strategist, Maresa Friedman, recently took to TikTok to express her confusion over the platform's algorithm. Her "For You" page, typically filled with business and strategy-related content, has been unexpectedly dominated by videos of charismatic pastors. "I don't understand why my feed this morning, this Monday morning at 8:40 PST, has been these very over-the-top hip pastors," Friedman shared in her video. Friedman's video highlights a common user frustration: the seemingly random and sometimes inexplicable nature of social media algorithms. While she acknowledges the importance of diverse content, she questions the algorithm's apparent lack of personalization in her case. The incident underscores the ongoing debate about algorithm transparency and user control over personalized content feeds. The incident serves as a reminder to users to be critical of their online experiences and to actively manage their social media feeds.