Katia Ribeiro
Haskell e Doce de Leite Viçosa lançam colaboração inédita e surpreendem o merca…
Impactante colaboração da Haskell e Doce de Leite Viçosa traz fragrância gourmand à coleção limitada de cuidados capilares e corporais;
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Sweet Innovation: Haskell and Doce de Leite Viçosa Unveil Dulce de Leche Beauty Line
Belo Horizonte, Brazil - Beauty brand Haskell has partnered with the renowned Doce de Leite Viçosa to launch an innovative line of hair and body care products, all infused with the distinctive aroma and essence of dulce de leche. Influencer Malu Fernandes, known for her beauty tips, recently showcased the new collection, which includes shampoo, a hair mask, body moisturizer, a body scrub, a hair & body splash, and a lip balm. Fernandes expressed her enthusiasm for the collaboration, noting the nostalgic connection to the traditional Minas Gerais sweet. "Seriously, a body and hair line OF DULCE DE LEITE? Now we have it!" she exclaimed in her promotional video. She demonstrated the products' textures, particularly highlighting the hair mask's resemblance to actual dulce de leche, and praised their hydrating and brightening effects on her hair. The collection aims to offer a unique sensory experience, combining effective personal care with the beloved scent of dulce de leche. The launch has already generated significant interest among consumers, with many expressing excitement about the novel concept.
