Beauty Independent
The "Love Island" Effect: Huda Mustafa Triggers Sellout Of Marylia Scott Cosmet…
After Huda Mustafa used Marylia Scott Cosmetics' freckle pen on "Love Island," it sold out on the brand's website and sales soared at CVS.
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Love Island USA Star Huda Spotted Using Small Business's Faux Freckles, Owner Reacts
A small business owner, Marylia Scott, behind the cosmetics brand Marylia Scott Cosmetics, experienced a moment of pure elation and disbelief recently. The entrepreneur discovered that Huda, a contestant on the popular reality show 'Love Island USA,' was using her brand's faux freckles product on air. The video, which quickly gained traction online, shows Ms. Scott's live reaction as she watches the show, pointing excitedly at the screen where Huda is seen applying the distinctive red bottle. "I couldn't believe it when I found her orders!" Ms. Scott exclaimed, her voice filled with a mix of surprise and pride. The unexpected celebrity endorsement from a high-profile show like 'Love Island USA' is a significant boost for the Puerto Rican-owned company, which also features its products in CVS Pharmacy and Von Maur. This organic placement has sparked considerable interest among viewers and potential customers, highlighting the power of authentic product discovery in the digital age.
Popsugar
"Love Island" Star Huda Uses This $25 Product For Her Signature Freckles
Huda Mustafa from "Love Island USA" uses this $25 product to get her faux freckles. Shop the product here.
