From Basic to Boutique: The Rise of Lavish College Dorm Room Makeovers

College Dorms Transform into Luxury Suites: The Latest Trend in Student Living A recent social media video has highlighted the burgeoning trend of professionally designed college dorm rooms, showcasing a lavish transformation that has captivated and divided online audiences. The video, posted by designer Shelly Gates (@marymargaretdesignsdorms), captures the emotional "dorm reveal" for student Elaina and her mother, whose reactions of awe and delight have gone viral. The meticulously curated room features a sophisticated blend of pink and white aesthetics, complete with ornate mirrors, a stylish vanity, and plush, custom bedding. "My favorite part of any job is getting to see my clients react to their new space," Gates stated in her video description, emphasizing the personal connection to her work. The student, Elaina, was visibly moved, exclaiming "Stop! This is adorable! This is so me!" as she explored her new living space. Her mother also expressed immense excitement for this "new chapter in life." However, the trend of elaborate dorm decor, often associated with Southern university culture and events like "Bama Rush," has sparked considerable debate. While many viewers praised the beautiful design, others questioned the practicality and cost, with one commenter asking, "Can we normalize dorm rooms again?! Let the teens do it! Hang up some posters, get some rubbermaids! Let them get creative." Another parent commented, "Curious question from a Northern momma…. How much does this cost?" The discussion underscores a cultural divide regarding expectations for college living and the role of parental involvement in creating these elaborate spaces. Despite the varying opinions, the video undeniably taps into a broader conversation about student independence, financial investment in college experiences, and the evolving aesthetics of dorm life.

The Independent

College students paying up to $15,000 for dorm makeovers — and there’s a wait l…

Extreme college dorm makeovers are the latest craze on TikTok. Amber Raiken speaks to designer Shelly Gates about how she’s made a thriving business …