Austrian Sock Company Uses McLaren in Viral Marketing Campaign

A small Austrian sock company, Gamechanger Socks, has launched a limited edition line of socks, only 150 pairs of which are available. The company used an unusual marketing strategy, featuring a bright orange McLaren sports car in their video advertisement. The video, uploaded on May 23rd, 2025, quickly gained traction on social media, accumulating thousands of views. The marketing campaign highlights the exclusivity of the socks, drawing parallels between the luxury car and the limited-edition product. 'We wanted to convey the feeling that owning these socks is as special as driving a McLaren,' said MaxaMillion, the company's founder. The video's success demonstrates the effectiveness of creative marketing strategies in reaching a wider audience.