Maybelline's ASMR Ad: A Quiet Success Story

MaybellineUK's ASMR Makeup Video Garners Attention On May 29th, 2025, a short video posted by the Maybelline UK account on a social media platform gained traction for its unique approach to product advertisement. The video, lasting only 27 seconds, focuses on the sounds produced by various Maybelline makeup items as they're carefully placed in a cosmetic bag. This ASMR-style presentation creates a calming and satisfying auditory experience, standing out from typical product promotion. The video's description, "this scratched my brain in all of the right places", highlights its ASMR nature. The use of ASMR is a clever marketing tactic, appealing to a broader audience beyond just makeup enthusiasts. The video's success is evident in its viewership, likes, and shares within hours of its upload. While it doesn't offer groundbreaking news, it demonstrates the creative use of ASMR in advertising, prompting discussions on effective marketing strategies in the digital age.