McDonald’s Marketing Strategy: Why It’s Still the King of Fast Food in 2025
The marketing mix of McDonald's highlights how the company combines internationalization and globalization, despite acting local.
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McDonald's Coworkers' Viral TikTok Video: A Relatable Moment of On-Set Joy
McDonald's employees share a lighthearted moment after a day of filming TikTok content. Two coworkers, in a short video that has gone viral, are seen enjoying McDonald's McCrispy Strips and orange juice. The video, which has garnered millions of views, showcases the relatable experience of enjoying on-set food after a long day of work. "It's the little things," said one of the coworkers in the video, emphasizing the simple joys of the job. The video's popularity highlights the appeal of relatable content on social media platforms.
