MediaMarkt's Viral TikTok Celebrates Spain's Geek Pride Day

MediaMarkt España Celebrates Geek Pride Day with Viral TikTok Video On May 25th, 2025, MediaMarkt España, the Spanish branch of the electronics retailer, released a TikTok video celebrating "Día del Orgullo Friki" (Geek Pride Day). The video features a variety of popular characters from anime, video games, and movies, such as Goku, Darth Vader, and Shrek, dancing in one of their stores. The video is a lighthearted and engaging way to connect with their target audience of young adults and geeks. "We wanted to celebrate Geek Pride Day in a fun and memorable way," said a spokesperson for MediaMarkt España. "Our video is a reflection of our brand's commitment to embracing geek culture and providing a space for our customers to celebrate their passions." The video's success is evident in its viewership and engagement. By May 25th, 18:27:00, it had already garnered significant attention on the platform. This demonstrates the effectiveness of using popular culture references to create a viral marketing campaign. The campaign shows how brands can successfully engage with their audiences by embracing popular culture trends and creating relatable content. The success of the video highlights the growing importance of social media marketing for businesses. By using creative and engaging content, brands can reach a wider audience and build stronger relationships with their customers.