H&M's Viral Off-the-Shoulder Jumpers: Autumn Must-Have or Itchy Disappointment?

London, UK As autumn approaches, a new fashion trend is gaining traction on social media, with H&M's off-the-shoulder ribbed knit jumpers becoming a hot topic. A recent video by popular fashion influencer Megan, known as meganmariaw, has garnered nearly a million views, urging her followers to "RUN don't walk to H&M" to secure these seasonal staples. The video, which showcases the jumpers in cream, light grey, and dark brown, highlights them as essential items for autumn wardrobes. The price point of £19.99 (or local equivalent) for a "RIB-KNIT OFF-THE-SHOULDER TOP" is visible in the footage, suggesting an accessible trend for many consumers. However, the rapid popularity of these jumpers has also ignited a conversation among shoppers regarding their comfort. While many expressed excitement, with one commenter stating, "the brown one is everything" and another exclaiming, "Just bought one of them 🤭😍", a significant number of potential buyers voiced concerns about the fabric. Multiple comments mentioned the jumpers being "itchy," with one user remarking, "these are so itchy though 💔" and another adding, "they are super itchy🥰." This mixed feedback suggests that while the style is appealing, the material may not suit everyone. Despite the comfort debate, the jumpers' aesthetic appeal and affordability continue to drive interest, positioning them as a prominent item in early autumn fashion discussions. Retailers like H&M frequently see items go viral through social media, influencing consumer purchasing decisions and setting trends for the season.

Mail Online

2 days ago

Autumn's perfect knit revealed - and it costs less than £20 from H&M

H&M's rib-knit off-the-shoulder top has been hailed as the perfect autumn fashion piece - and it retails for just £19.99.